Sandy Greenfield graduated from the Hastings Area School System. Her kids graduated from Hastings and her grandkids will graduate from Hastings.
“We used to joke about bleeding blue and gold,” Greenfield said.
Greenfield, the Rutland Charter Township treasurer, said she always votes yes on school bonds. She has spent nearly her entire life giving back to the district, she said, and, for 25 years, she has worked backstage at the musicals.
She has seen firsthand why the school district needs the upgrades.
“I went to high school in the old middle school,” she said. “I did the tour. I saw what that gym looks like. I knew how terrible that was.”
A few weekends ago, Greenfield moved, cleaned and tagged books in the library at Central Elementary, where her daughter works. They had to close all of the shades to insulate the building, Greenfield said, because the decades-old single-pane windows let in so much air.
Yet, as a township treasurer, people often stop in and talk about the bond. She said she hears murmurs of distrust, distaste for more taxes and feelings of disillusionment.
“The general feeling from people that come in to pay their tax bill for me is that they don't really have a lot of faith and trust in how their money is getting spent,” she said.
The school district’s most recent bond request failed Aug. 3, 2021, marking the fifth time in four years voters rejected a bond proposal. It has crystallized one of the most polarizing issues in the Hastings community – and that didn’t start after the last bond election. Or the one before that. Or the one before that. It has existed for decades.
School officials aren't giving up.
In three months, on May 3, they will ask for a bond that follows the same scope as the one voters denied in August.
The May 3 bond request
When Superintendent Matt Goebel talks about why this bond request is so important, he tells a story that dates back to May 2015. That’s when the district asked voters for a $55 million bond.
It failed.
So they returned to the voters six months later in November. This time, they pared the request down to $44.6 million. They asked for essential fixes, a new section of the middle school and a state-of-the-art performing arts center.
It passed.
That was the last bond that passed. Ever since then, school district officials have continued to ask voters for the rest of the funds they needed seven years ago, hoping to finally complete the maintenance upgrades that were left out of that Nov. 2015 request.
Now, Goebel said, it's “the fourth quarter.”
“I would define this as finishing the job for the basic needs of the district,” he said.
That’s part of the reason they decided to come back with the same request that failed in August 2021.
Goebel, who took over as superintendent in March 2021, can’t emphasize it enough: The issues they face haven’t disappeared and the longer they wait, the more the district will falter.
“These are our dire needs,” he said. “There was nothing to cut.”
The proposed bond would generate $23.9 million in revenue with a focus on districtwide maintenance upgrades to its aging infrastructure. Single-pane windows at Star and Northeastern elementary schools date back to 1954. Bathrooms at the elementary school date back to 1930. Locker rooms at the middle school date back to 1954. Locker rooms at the high school date back to 1970. Parts of the roof at the high school, the largest price tag, date back to 1997.
As a kid in late 1970s, Bob Gaskill remembered walking on the benches in the middle school locker room and thinking “oh, man, this place is old.”
Fifty years later, he said, “it’s the same thing. There hasn’t been a change since. … The tile screams 1950.”
The district has gotten the most out of these buildings, added Gaskill, a parent, volunteer and lifelong resident of the district.
But it’s time for a change, he said. "I think one of those things that we can show our community and our kids is, ‘if taken care of, things can last a long time.’ And I think that should be emphasized because we have taken care of it. But then there does come a time when they can give way to newer things that are more efficient and built better, quite frankly, and safer.”
The bond also would cover a number of upgrades, such as new security cameras across the district, playground equipment at Northeastern, a repaved parking lot at the middle school and the removal of asbestos and the installation of a PA system at the high school.
The dollars can only go toward the proposed projects, which were approved by the state. In October, the district received a clean independent audit of its expenses from the 2015 bond, meaning it used all of its funds correctly. '
The bond would raise the Hastings Area School System tax rate from 6 mills to 6.8 mills – down from 6.9 mills in place during the 2015 bond. They are committed to paying off the debt in fewer than 15 years, even though most districts do so in 25 to 30 years, Goebel said.
That 0.8 of a mill would equate to 80 cents per $1,000 of taxable value. The average homeowner in Rutland, for example, Sandy Greenfield said, has $119,872 in taxable value – meaning they would pay about an additional $100.
Goebel said it was their priority to keep the tax rate low. “I don't think it's right to ask for more than what is needed,” he said. “I would say I'm pretty fiscally conservative when it comes to taxes and when it comes to what we need. Since my time here, I think I've shown that.”
From a taxpayer standpoint, Gaskill said he feels like he’s saving money in the long run by voting for the bond, adding it is a “return in investment” for the people of the district.
“It makes good business sense,” he said. “There’s a reason why, for the last 20 years, businesses have been changing over to LED lighting – it saves them money. There's a reason why they went from single-pane windows to double- and triple-pane windows – it saves them money. And if businesses are doing that to save money, why not do the same as good stewards?”
Why people vote “no”
On a Monday morning in late January, 11 people sit around a table in the Baltimore Township Hall. Most of them said they will vote “no” when the bond goes to the polls May 3.
They bristle at the thought that they’re anti-schools. Many attended the Hastings Area School System and have spent nearly half a century living in the district.
“We don't want to be considered just the constant bitchers and the constant no-people,” said Dowling resident Linda Mellen. “But work with us. They aren’t willing to work with us.”
“We’re the outsiders,” Jackie Whitmore, another Dowling resident, responded. “We don’t live in the city.”
Fundamentally, it starts with money. And money is tight, they said, especially after the pandemic. Whitmore called the timing poor for a bond request.
“$100 to some people is probably nothing,” she said. “But, to others, it means a whole lot – whether their bill gets paid for electricity this month or whether they’ve got food on their table. So pooh-poohing $100 is not a good thing.”
If people give their money somewhere, even as much as $100, they said they want to trust that the people who handle their money will use it in their best interests and the interests of their kids.
“You're getting into people's pockets and that upsets people,” Whitmore said. “When you start taking money out of people's pockets, they are not going to like it.
“That's the bottom line.”
This is especially true in the rural townships. Sixty-one percent of residents in the City of Hastings, for example, supported the August 2021 bond proposal. But, with the exception of Rutland, residents of the other townships voted largely against the proposal. Only 36 percent of residents in the townships of Assyria, Baltimore, Carlton, Castleton, Hastings, Hope, Irving and Johnstown voted for that bond request.
For starters, the people at the Baltimore Township meeting said they feel like the school district doesn’t represent them, it looks down on people in the country and it doesn’t listen to their concerns.
“I graduated in 1965 from Hastings High School and it was that way back then,” said Richard VanSyckle. “... If you didn't go to this church and that type of thing, you weren't in the clique.”
The list of reasons for voting against the bond is long and personal. For some, it dates back to a slight that a previous superintendent made or a football coach who benched their kid. For others, it’s the decrease in vocational classes in the district.
For many in Baltimore Township, it’s the closing of the Baltimore Township-based elementary school, Pleasantview, in 2008.
Today, not a single school building lies in Baltimore Township. Residents can’t walk to their school or football games. They have to get on the bus at 6:30 a.m., Supervisor Chad VanSyckle said, to make it to school on time. That area worked hard to build up Pleasantview, VanSyckle said, and they felt abandoned when the district closed it. Due to poor financial straits then, district officials decided to close the school, which was running at half capacity, to save money.
Fourteen years have passed. Superintendents have changed and school board members have come and gone, but the memory of Pleasantview still looms large in that township.
“As far as Pleasantview School out here, it just really irritates me,” Whitmore said. “That was a perfectly good school. No issues out there ...
“Now they want us to pay for [the bond], but they took our school way out here. That was wrong. Just plain wrong.”
The 11 people sitting in the Baltimore Township Hall might not all have the same issues with the district, but they do have the same desire: They want to be heard. Transparency, they said, is the most important issue for them.
“We want to be taken seriously,” Mellen said.
Voting is their form of defense, VanSyckle said. It's a way to demand the attention of the district and “yes” voters. To him, voting “no” doesn’t mean he disapproves of schools, it’s a way to force district officials to hear their concerns and improve the schools.
“At least this way, I'm frustrating them,” VanSyckle said. “... [Voting no] is not changing nothing, but at least it’s not throwing money at the problem. I work hard for my money.”
The bond request strategy
Supporters of the bond acknowledge that the scope of the bond hasn’t changed since August, but their campaign strategy has. Goebel said he listened to the concerns of voters after their request failed in August and, this time, he plans to be “even more transparent.”
“If you're more and more open with people, they can have an understanding of the overall strategic plan,” Goebel said.
The district sent out a newsletter to every home in the district, detailing a timeline of how the district used its funds from the successful 2015 sinking fund. Goebel started writing a column in The Banner, “Superintendent's Corner,” where he updates readers on the status of the school district. Last week's column broke down how and where the district has used, and will be using, its COVID-19 relief funds.
In coming weeks, supporters of the bond plan to advertise in local media outlets and post on social media. They will attend service club and township meetings, and send people out into the community to speak to voters face-to-face. This in-person interaction is important to the campaign, Steering Committee Treasurer Justin Peck said.
“You put a face to someone, they're more like to buy into it,” he explained.
Part of the changes also feature the implementation of a steering committee, separate from the school district, comprised of five well-known community members, including Danielle Storrs, chairwoman; Justin Peck, treasurer; Jeff Domenico, secretary; Chris Cooley and Fred Jacobs. The steering committee will help devise a strategy that will direct the 70-person citizens' committee that will work on the ground and connect with residents.
“[The steering committee] was created to have this bond come from the community,” Peck said.
But successfully running a bond campaign is a challenge. In 2016, the Michigan-based Bridge Magazine looked at 1,600 bonds proposed over a 20-year period. Of that total, 51 percent passed.
Brett Geier, a Western Michigan University professor of Educational Leadership in K-12 Leadership who studies school bonds, called successful millage campaigns both a “science and an art.”
Geier said he has found inequities between rural and suburban/urban districts when levying bonds.
In Metro Detroit or Grand Rapids, for example, property values are higher, allowing the districts to generate more money from a lower millage rate. Rural communities, however, which often have less industry and lower home values, don’t have that same luxury.
While, on average, urban and suburban districts levy the same millage rates, Geier said he has found that rural districts typically levy millage rates 1.5 times higher than their counterparts.
In Hastings, the circumstances represent more of a challenge. The school district has to connect with a wide array of voters, stretching from the City of Hastings to the more rural Baltimore Township, where the economy, infrastructure and needs differ. The district covers a total of 173 square miles – over 50 square miles more than the neighboring districts of Thornapple Kellogg or Delton.
Goebel said Hastings Area School System has made an effort to work in the townships. They run a recycling program with Hastings Charter Township, for example. They send kids to sing at Thornapple Manor and help rake leaves for the elderly.
To educate people across the community, Peck and the steering committee are developing “an advocacy plan.” They are breaking down all of the minor details of the bond – each dollar they will use and each upgrade they will make. In past elections, people have questioned why the district continues to ask for the same facility features.
But with thorough, detailed and consistent transparency, the steering committee hopes to show voters that these are different roofs, different lights, different security upgrades than past successful bonds. They said they hope to show where, how and when the district would use its bond funds.
And, if the request is successful, they will update the taxpayers regularly on how those funds are being spent.
They also are focusing on increasing voter turnout. Only 3,000 of 15,000 registered voters went to the polls during the Aug. 2021 election. And this, supporters of the bond said, is an issue.
“20 percent of the people are making the decisions in this community about something that everybody has a stake in,” said Gaskill, a citizens’ committee member.
They have requested records from the Barry County clerk's office for every registered voter in the Hastings Area School System. They can’t see how people voted, but they can see who voted in the August 2021 bond election. From there, the steering committee plans to work with the citizens' committee to identify people who “advocate for the schools” but did not vote, Peck said. The citizens’ committee will then get out in the community and make an effort to engage with residents.
“In any part of life, you talk to someone who plays in your basketball league and they're chatting with you about a vote or anything, you're more likely to listen to them,” he said.
With their emphasis on transparency, Peck intends to reach “no” voters naturally and quell some of their concerns. Goebel said he’s open to speaking with anyone – “yes” or “no” voters.
“The hope is that we change the mind of 'no' voters with some of these things we're doing,” Peck said.
'You can never talk to people enough'
Before Brett Geier became a professor at West Michigan, he served as the superintendent with Bloomingdale Public School.
With just 1,200 students, Bloomingdale is smaller than Hastings. But it’s also rural and features various “distinct” communities, Bloomingdale, Pullman and Grand Junction, folded into one district – which is 30 minutes west of Kalamazoo.
Over a year before proposing a bond in 2007, Geier knew that he would have to earn the trust of his constituents, especially “no” voters. The district needed $5 million and a new turf football field – a tough sell in any community.
“The actual work of having people included takes the extra effort,” he said. “It takes effort to reach out to places that may not just be around the corner.”
So Geier brought voters into the district’s buildings to see where their money would go. He held superintendent coffee sessions and visited the barbershop. He met people “on their turf,” as he called it.
“Now that doesn't necessarily mean sending a newsletter,” he said, “but it means ensuring that activities are done in those communities, that we intentionally target those communities. We don't just assume that they feel a part of the school, but we have to make them a part of the school.”
Geier didn’t want to make everything centered around Bloomingdale, where the high school is located. He wanted to make sure activities went on in the surrounding communities, asking the basketball coach to hold practices in Pullman, for example.
He also identified one of the district’s major bloc of no-voters: Seniors.
A year and a half before the vote, Geier began holding weekly senior lunches. But the lunches weren’t just bond-focused. Instead, they created an opportunity for people to socialize with each other.
Still, he made it a point to always bring in something from the schools – like a class of kindergarteners to sing a song. And, by the time the bond came around, he had created relationships with the residents. When he finally did give a presentation about the bond, they listened, asked questions and understood more about the district and why it needed the money.
“You can never talk to people enough,” he said.
His efforts worked.
The bond passed.
It's been 15 years – and the district hasn’t asked for another bond since.